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| Facebook game CityVille 2 |
Currently the fastest-growing game on Facebook, FarmVille 2 is a bright spot for the financially troubled social gaming masters at Zynga. Its 3D graphics and crafting system have drawn in new players and kept them in the game (that’s me testifying). So it’s no surprise that the newly revealed CityVille 2 features the same friend-driven gameplay of the original, plus 3D graphics and crafting.
Zynga is also insistent that it’s listening to player feedback. Its teams have trolled the forums, hired focus groups, performed beta tests all with the purpose of building the best social game it can make. And that’s important because the developer could use another hit.
Zynga is in the thick of a platform transition. It’s attempting to adjust from a Facebook-focused company to a more diversified business plan. It’s hoping that Zynga.com and mobile platforms will provide a stream of revenue that will insulate it from the risk being in just one social network.
So far, the developer has had trouble reproducing the early success of FarmVille and CityVille on other platforms. Many analysts believe that Zynga has the potential to turn this around if its games can deliver.
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